As digital screen time increases, so too should your focus in this area as this is where a large majority of your potential clients spend their time. Even when your audience is in front of a tv, a large portion of them will be on their phone, tablet or laptop browsing the web, on social media or searching for something of interest to them.
In light of this, there are two key components which are extremely vital to your digital marketing efforts. Social media and Search.
Social media, dominated by the likes of Facebook, Instagram, Twitter, Snapchat and now Tik Tok is in the lives of 3.48 billion people as of 2019. On average, people spend 2 hours and 23 minutes on social media everyday (2019 , US data) and 98% of this population says they have used social media in the past month. It’s no wonder it’s the fastest growing space in advertising spend in the last 5 years.
With this many eyeballs on social media, it’s imperative that your brand, product and services are easily accessible to them via these media. Be it through paid advertising or organic social media posts to your existing fan base. This is where we come in.
We are able to generate performance-based social media campaigns through paid channels on platforms such as Facebook and Instagram which generates a positive ROI. In addition to this, we can manage your social media pages through a constant stream of relevant and highly engaging content so that you don't need to sit there thinking about what to post next.