BRANDING

A successful brand is a guaranteed emotional experience. It is an authentic promise that delivers. Every. Single. Time. Your loyal and prospective fans understand what you stand for, what you value, represent and offer. When the stars align, your brand has the ability to inspire customers on and emotional level beyond the product. And they will become your brand's priceless ambassadors.

It all starts with a clear and thoughtful brand strategy Spending the time to define a brand strategy is fundamental to developing a strategic roadmap and marketing plans. On a tactical level, it ensures that all your brand touch paints are aligned, to create the consistency and stability for the brand


RESEARCH

  • - Market review
  • - Competitor review
  • - SWOT analysis

STRATEGY

  • - Vision, Mission, and goals
  • - Value statement
  • - Brand positioning
  • - Value proposition
  • - Value personality
  • - Target audience

BRAND TOUCHPOINTS

  • - Name and tagline
  • - Personality (tone of voice)
  • - Visual identity (logo, colours, font, icons)
  • - Lookbook (including photography)
  • - Templates
  • - Style guide / brand guide

RESEARCH

  • - Market review
  • - Competitor review
  • - SWOT analysis

STRATEGY

  • - Vision, Mission, and goals
  • - Value statement
  • - Brand positioning
  • - Value proposition
  • - Value personality
  • - Target audience

BRAND TOUCHPOINTS

  • - Name and tagline
  • - Personality (tone of voice)
  • - Visual identity (logo, colours, font, icons)
  • - Lookbook (including photography)
  • - Templates
  • - Style guide / brand guide
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